For the past several months, Tor has been releasing one free SF or fantasy ebook each week in three formats, leading up to the launch of their new website. Their website launches tomorrow, and all the books in the program will be briefly available one last time. I missed downloading a few, so I'll look forward to getting the ones I missed. I'm eager to see what the website looks like, too, especially after months of buildup. It promises to contain "Original fiction from star authors. Galleries of images from the field’s best artists. News and commentary about not just Tor books, but the SF world overall." And more... Should be a sight to see. And 24 free books to download, at least briefly.
From some of the buzz I've seen, and from the way news about the give-away seemed to spread by word of mouth, it seems to have been a good marketing strategy. It's definitely a timely marketing strategy. It worked on me - I can't wait to see the site.
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